There are many reasons why video-based learning is becoming more accepted by businesses. Its short, crisp style makes it an ideal option for a wide range of learners. It also requires less effort and time to create and update than traditional methods.
If a picture is worth a thousand words, a video may be worth a million or more.
Why Video-based Learning?
Video has become an important part of the way employees consume content. I’ll highlight the following facts:
- There are 22 billion daily video views. Social platforms: Snapchat 10 billion, Facebook 8 billion, YouTube 4 billion.
- By the end of 2021, 85% of workers at large organizations will have interacted with videos more than three times a day.
- Nearly 60% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer watching a video (Digital Information World).
- Viewers retain 95% of a message when they watch it in a video, compared to only 10% when they read it in a text.
Video-based learning is a proven way to engage learners. It’s a more direct and more practical learning experience. It’s a great way to increase learners’ engagement and participation. It’s also an excellent way to reduce cognitive overload and maximize retention—and it’s a cost-effective training approach.
Enhances Engagement
A recent study from the University of Missouri found that video-based training increases employee engagement by 40%. So the next time you’re looking to motivate your employees to learn new skills, consider adding a few videos to their training and see if they’re engaged enough to pick up and learn.
The best type of video learning is interactive branching narrative. You give the learner a scenario and prompt them to make a decision. Based on that decision, you show them another video, and you can create personalized stories for each learner. The learner will need to pay attention to the entire training experience in order to succeed.
Encourages Thinking
Videos are great for training employees. They can use text, moving images, and sound to assist learning. Employees can use multiple senses to understand concepts. It helps them make cognitive connections.
Many employees have problems when it comes to dealing with tasks, as they are not confident about their ability to learn. You may feel that you are not good at anything. However, you can overcome this problem by getting help from videos. They are beneficial when you want to learn something. You can watch a video repeatedly to gain knowledge. You can also see how others perform the task. You can even follow the steps in the video to master the task.
Video-based learning encourages thinking and facilitates more profound understanding.
Learn Across Multiple Device and Form Factors
Video-based learning has become one of the most effective and popular tools globally. Many companies are using video-based instruction to teach employees new information or improve the performance of an individual. Employees can access videos from multiple devices, including smartphones, tablets, and laptops.
Micro Learning Works Well With Employees
Micro-learning is a small unit of learning delivered in short chunks. It is more of a training tool rather than a complete course. There are several benefits of micro-learning, not least the fact that it saves time. It’s easy for your learners to absorb and retain the information because it’s bite-sized. People like micro-learning because they can easily view it on their phones and tablets, and they can quickly move from one module to the next. Video-based learning makes it easier for them to stay focused during the training. When your learners can access the information at their own pace, they’ll be more engaged and enjoy the learning more.
Reduces Costs and Delivers a Better ROI
Videos are an excellent way for companies to train their employees. You don’t need to gather your employees in one physical venue to train them, so you save a lot of money. And you need to make it available online. Gradually, more and more companies are opting for video-based learning for their employees. It’s not surprising, considering all the benefits involved. Videos are the key to creating an immersive training environment for your employees. A rich and meaningful video can be used as an additional instructional layer, and it can create a richer learning experience for your employees.
Conclusion
To deliver truly effective video-based learning content, you need to make sure that it meets the needs of your business. Here are some ways video-based learning will improve your employee training. It allows you to train your employees through more than just the written word. Video-based learning means that employees access a platform to watch videos on the topic they want to learn. Employees can also have access to training on topics they have already learned or topics that may be relevant to them, and they can go back and review the information at their own pace. Employees also get access to the trainers’ knowledge when they need it. For example, suppose an employee has a question about completing a particular task on the job; the trainer can immediately answer the question, and the employee can continue right away. Another benefit of video-based learning is that it can help employees develop critical thinking and decision-making skills. Employees are also more motivated to learn if they can watch videos online rather than listen to a lecture. Video-based learning helps keep employees updated with the latest technology and keeps them informed on the industry trends and changes they need to know about.
At Sentientia, our team specializes in interactive learning, which keeps learners engaged and involved. We design learning around themes to make an impactful training experience.
Get in touch with our experts today to learn more.
Meta Title: The Real Value of Video-based Learning for Employees.
Meta Description: Learn why using videos is one of the best ways to keep employees engaged and motivated.
